Catholic Press Association 08 01 2016 E Edition Page 1

Insets & integrity Award-winning One Magazine designer Paul Grillo offers ideas about if and when to add elements into photographs Some photographers allege that insetting anything in photos impacts the integrity of the image, that photos should stand on their own. The Catholic Journalist asked One designer Paul Grillo to explain the way he looks at insets and the integrity of photos, and both the "why" and the "how" behind insets in a package he produced for a story titled "Coming Home," which was a first-place winner in the design category in the recent Catholic Press Association awards competition. By Paul Grillo One magazine We believe that the emotional integrity of the photo should be preserved as carefully as possible. Graphic embellishments, retouching, should be kept to an absolute minimum and only be employed in rare cases when is serves the narrative. A successful photo package, when selected appropriately, can tell its own story, not merely support the text. "A picture tells a thousand words" isn't just a clichd idiom, we actually put it into practice. For example, instead of literally illustrating what the text says, it is far more valuable to use a series of photos that dive deeper into the subject, or show an emotional or collateral effect. The function of photography can visually tell a parallel story. It creates a richly layered article. Regarding the design choice of insetting a photo, it depends on the appropriateness of the imagery, and connections between images to accentuate a detail of the article. We don't plan an inset ahead of time when assigning a photographer; the opportunity emerges organically during the layout stage. As a graphic designer I am trained to make visual connections, and with proper execution, I aim to combine two photos into a graphic that maintains the individual integrity of the images and creates an engaging vignette that enhances the narrative. Aesthetically, the photo selection for the base photo sparks the idea for an inset. A dramatic scenic image with lots of sky or a soft focus area of a composition are excellent candidates for an inset. The opening spread for Coming Home was a successful treatment. Another factor is that we are blessed with so many wonderful images and I often have the problem of publishing as many as I can while still keeping the layout light, clean, and dramatic. Insets are a refreshing way to include multiple images on a spread. There is nothing less appealing than a Please turn to page 4 Graphic artist Paul Grillo ex- plained his CPA award-winning design for One Magazine as a vi- sual pun. "We are getting the best of both views," Grillo noted about the cover spread for the "Coming Home" piece. "We see (the monk's) view over the land- scape, and inset, we see him looking out." Pl cr da ris ge on an tr in ve th de ed de qu un - Be 1. of co vi 2. fr th di 3. THE CATHOLIC JOURNALIST CATHOLIC PRESS ASSOCIATION OF THE UNITED STATES AND CANADA VOLUME 68 NUMBER 6 AUGUST 2016 From the Executive Director Good news: Your association growing By Tim Walter Executive Director Dear CPA members: Did you know that in the last two years more than 100 people have joined the Catholic Press Association? Did you know that each month the Membership Committee approves applications for new membership? Did you know that our membership is becoming more diverse than ever before? The Catholic Press Association was, for nearly 100 years, a group of editors and employees of print publications. Today we have more than 100 members who self-identify as communication professionals instead of writers, photographers or editors. As the Membership Committee works through the current strategic plan, and looks at ways to grow membership, we are seeing a new trend. Communication directors and those in communication departments are joining the CPA. Nineteen communication professionals have joined the CPA in the last year and a half, seven communication directors since the beginning of the year. Our membership is changing. As the roles of editor and communication director merge in many organizations, it appears that more communication professionals are attracted to the CPA. The communication initiative, a CCC grant supported program facilitated by the CPA to assist member organizations develop integrated communication plans, has served 12 members in just three years and is typically initiated by the communication director. We used to be a print organization but now our members are multi- platform communicators. We used to be just editors and business managers, but now we are a diverse group of Catholic communicators. In the next year, we will continue our effort to expand membership and develop the next generation of Catholic journalists through work with universities and colleges. The health of our organization is built on the desire to communicate the Good News, and we are fortunate to be able to do so from a wide variety of media and formats, and from so many new voices. I welcome all the new members of the Catholic Press Association and encourage you to contribute in a way that complements your passion to be a Catholic communicator. Walter Who are the newest CPA members? See the welcome list: Page 2

Next Page