Catholic Press Association 09 01 2015 E Edition Page 1

THE CATHOLIC JOURNALIST CATHOLIC PRESS ASSOCIATION OF THE UNITED STATES AND CANADA VOLUME 67 NUMBER 7 SEPTEMBER 2015 No dues hike for 2016 By Tim Walter CPA executive director Dear Members: The dues increase for members of the Catholic Press Association that was considered for 2016 has been cancelled. In May, I started this report with financial news from the 2014 audit showing a positive gain of $64,000, the second highest total in 17 years. After being in financially negative numbers between 2004 and 2009, the association has regained some financial stability. With new partnerships increasing revenue and expenses held in check, we now estimate that 2015 will close as the sixth continuous year of growth. We have overcome the debt burden from 2004- 2009 and are building our reserve once again. Therefore, dues will not increase for the fourth consecutive year. In other news: Other updates related to the May article and responses from members at the annual member business meeting held this year in Buffalo include: Grant-supported consultation programs continue to be helpful. Three member organizations are currently using our consultation services, and a fourth will begin this fall. Please call the office if you have a consultation need in mind. Most members qualify to receive grant support covering 78% of the cost. Membership grew 9.5% in the past two years. Membership committee members have personalized the application process Please turn to next page 5 elements of an effective newspaper website By Craig Berry O perating a diocesan newspaper was a difficult job even before the Internet came along. Thanks to current trends in web technology, it's relatively easy to build a diocesan newspaper website - but how do you make it an effective diocesan newspaper website? 1. A team approach In many places, the web "team" is just one person assigned to taking the print-version of the newspaper after it's been sent to the printer and posting each article up on a website. That's a strategy for mediocrity . Begin by enlisting editorial and production staff to help create - and refine when necessary - a content posting process. The process you create will be unique to your publication, but here are some suggestions: Include the web team in editorial meetings so they have an idea of what kind of content to prepare for. They may even have suggestions on how to present a story on the web that generates more pageviews. Get content from the production department BEFORE it's sent to the printer. If a layout is finished and approved - get it up on the website as soon as possible. Train the editorial staff on how to post content. They may not be the designated web content "loader," but they can assist. This is especially useful when a correction is necessary. 2. Non-stop content One of the biggest challenges print-based publications face when launching a website is the news cycle - 24 x 7 x 365. At some level, you HAVE to embrace this. At a minimum - set a target of posting fresh content every weekday. Your first thought may be, "How the heck are we going to generate that level of content?" This is where you'll need to get creative and likely redefine what you consider content. Do you have a subscription to a news service (like CNS)? Check it every day for possible stories. Is a writer working on a feature story for the next print publication? Post a quote from it on Facebook/Twitter. (This is a great way to build interest in an upcoming story.) Is your photographer out in the field for the feature story above? Have them post a preview image to Facebook/Twitter/Instagram. Encourage your writers to post on a blog. When possible - drip your stories out before print publication. Fifteen articles spread across a week is better than 15 articles all appearing on the home page in one day. You can also "schedule" articles to appear on your website over the weekend. If you're using a tool such as Hootsuite, you can do the same thing with your social media posts. Please turn to next page

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