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THE CATHOLIC JOURNALIST CATHOLIC PRESS ASSOCIATION OF THE UNITED STATES AND CANADA VOLUME 67 NUMBER 6 JULY/AUGUST 2015 In an era of transition, outgoing president sees keys in strategic planning, services to members Catholic media challenged to tell the story Photo by Bob Zyskowski By Rob DeFrancesco Like any good organization, the Catholic Press Association is at its best when it listens and responds to its members, adapts to changing environments and outside forces, and clearly communicates the work that is being done on members' behalf to strengthen Catholic media. During my six years serving the Board of Directors, the last two as its president, I am pleased to report that thanks to the efforts of the board, its 10 committees, and the executive director and his team at the CPA offices in Chicago, a great amount of work has been accomplished to these ends. Looking back, one of the more transformative moments in the association's recent history was the board's decision to engage in a strategic planning process. Past President Greg Erlandson initiated this effort in late 2012, which not only recast the mission of the CPA, but also laid out a vision, guiding principles, core work and strategic goals for 2013-2015. You will find more information about the Strategic Plan and the committee work in the 2015 CPA Annual Report. Members should be pleased with the work that has gone into achieving its stated strategic goals, which encompasses accountability to its members, the financial stability of the association, and the strengthening of its member services. In the coming months the board will turn its attention to discussing next steps for strategic planning, which will hopefully continue to give direction and support to the work of the CPA board and to Executive Director Tim Walter and his team. It's critical that we keep focused on service to our members. We do this by being clear in our communications to members, by supporting our publishers and their staffs, by being adaptive and responsive to a changing media landscape, and by providing value to our members in all that we do. And whether that's through the annual Catholic Media Conference, year-round educational opportunities or diocesan consultations, Please turn to page 3 within The following excerpts are from the keynote address was delivered June 26 at the Catholic Media Conference in Buffalo, N.Y. By Father Thomas Rosica To begin, I wish to share a meeting I had earlier this winter as I met with senior journalists at the ABC Television Network in New York City on behalf of the Holy See Press Office. During our conversation about Pope Francis, the senior producer of the ABC evening news who had headed up the network's coverage of the Papal Transition two years ago remarked: Look, Father Tom, whether one is Catholic or Protestant, Jew or Muslim, left or right, or nothing at all, for many of us for whom the Church was on a distant horizon, we have all been brought into the heart of the Church and the Gospel and find the story incredible, fascinating and inviting." Incredible, fascinating and inviting: three words that sum up well what many of us are experiencing as we try to tell the story of the Church and the current Bishop of Rome to the world around us. I would like to offer you five hermeneutical keys to understanding what is happening in five areas of the Church today: Communication, Christian Unity, the Synod of Bishops, Ecology and Mercy. For each of these areas, it is far too easy to remain on the surface, to be captivated by quick headlines, great photo opportunities and buzz-catching expressions attributed to Pope Francis. For each of these important areas, there is a story within a story. Our work as Catholic media is not to remain on the surface but to go to the deeper level of that story within the story. 1. Communications To understand what Francis says, context counts and syntax matters. The Pope has issued no magisterial directive on how to organize households. What he offered was common-sense wisdom. In more unscripted remarks during his recent day trip to Sarajevo three weeks ago, Pope Francis spoke both to young people and to journalists about computer usage. Prefacing his remarks to the young people with self-deprecating humility "Obviously, I am from the Stone Age, I'm ancient!" his admonitions remain sound today: "If you live glued to the computer and become a slave to the computer, you lose your freedom. And if you look for obscene programs on the computer, you lose your Please turn to page 7 Rob DeFrancesco, left, delivers his final CPA president's report at the annual meeting of the Catholic Press Association, held at the Catholic Media Conference in Buffalo, N.Y., in June. At right are Maria Ruiz Scaperlanda, outgoing vice president, and Joe Towalski, treasurer and newly elected vice president. CMC 2015 - More photos, pages 4-5

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